Magazine industry

The Magazine industry as a whole

The current top selling magazine is “TV Choice” this magazine was released in 1999 and in 2008 it became the most actively selling magazine and has held the position ever since, the magazine sells 1.2million copies a week and has an adult readership of 1.8million. The magazine is published by Bauer and is released weekly the majority of adult readership were female as the magazine often has “soaps” which tend to attract more female than male audience. Whereas a magazine like “Kerrang” would attract more of a mixed gender because more men are into the rock genre of music and men also tend to not watch romantic type dramas. This magazine is also popular because it appeals to stereotypical housewives who watch soaps at night time and will also often have crosswords and glamour things in the magazine which would also tend to attract the female readership over the male readership. Advertiser would often invest in this magazine because they know exactly what people read this magazine and can cater around what to advertise in certain issues.

The most popular music magazine is “Rolling Stone” and was released on November 9^th 1967 and is published by “Wenner Media” and has a circulation of 1,468,263 (2014). The magazine have a split target audience because sometime they cover the newest artists on the music scene but sometimes they cover serious topic such as when they covered the Boston bombings which sold considerably more copies. Rolling stone tend to trend towards the more established artists because they know that they have a fanbase of people who will see their favourite artist on the magazine and buy it to read about the latest news concerning the artist. They also attract younger readership with youth-orientated TV shows although they have more about current music and new albums they can sometimes have an article about a new TV show that the younger readership can read about and potentially watch. The music is the biggest reason people buy this magazine though as music is a big part of current life as people tend to base their personalities around their music tastes and this magazine takes full advantage of that by putting different genres of music in their issues, however it is always the latest well established artist that will be on the cover and feature. Investors would be equally inclined to invest in this magazine because it is a well-established magazine with a good reputation for good products/bands are solo artists.

In 1 minute America alone (according to http://time.com/2901341/this-is-how-much-money-americans-are-spending-every-second/)  spent $5,521,867 on retail and some advertisers spend Typically Cost: $500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use colour and if you've negotiated a multiple-ad rate. You can spend as much as $500,000 to buy the inside front cover of some national magazines.