Different companies

Bauer is owned and founded by Yvonne Bauer. This organisation publishes a lot of different magazines such as “Kerrang” being the main music one but they also publish magazines about vehicles such as “Bike” and “Match”. In total Bauer publishes 100+ magazines aimed at many different target audiences, but their main target audience is digitally native 16-34 year olds. The percentage of the market that Bauer own is unknown but they are the UKs most influential publisher therefore they are more than likely to have the best/ most up to date news and that would be why their target audience is 16-34 because there might be some stories that are more serious than others. Bauer often use eMagazines and ePapers to get there products across the internet this is another reason why Bauer is so successful is there use of multimedia platforms to get there products to people who don’t buy magazines this gives them a chance to get the latest music news.

IPC Media is owned by Time Inc. This organisation publishes a lot of different magazines such as “NME” being the main music magazine they also sell other magazine that come under many different genres e.g. Business and Technology, Entertainment, Fashion & Beauty, Food & Wine, Home & Design, Luxury, News, Sports & Fitness and travel. IPC Media publish more than 60 magazines. Their most successful magazine Country Life is believed to be one of the publisher's biggest cash cows, selling a healthy average of 38,246 copies a week at £3.20 each IPC media don’t have a singular audience since the amount of genres they publish and tend to cater to people of all different ages and different lifestyle choices this is why they and a lot of other publishers are very popular because they cater do different people’s needs. It is unknown what percentage of the market they have but they publish more than 60 magazines.

Condé Nast, a division of Advance Publications owned by Condé Montrose Nast. This organisation publishes a few magazine the main music one being “GQ”. They also publish other well-known magazines such as “Vogue” and “Glamour”. They publish 26magazines aimed at different audiences. Their main audience would be similar aged to Bauer 16-34 because they are old enough to want to keep up with certain genres of music whilst keeping to their older audiences with fashion magazines and some music magazines would also attract different types of people for example if they had Green day on their it would attract different people if it had Eminem or a rapper on it. It is unknown what percentage of the market they own but they publish very influential magazines therefore they are a creditable company and are quite influential in the industry.